PROJECT SCOPE
+ Email Marketing
+ Social Media
+ Paid Ads
+ Print
+ Art Direction
+ Web Banners
SYNOPSIS
HALO knows sleep – better, longer, safer sleep.
For 30 years, HALO has used their own exhausting experiences to dream up safe, effective solutions that have helped over 30 million families sleep better from day one.
I work with HALO Sleep cross-functionally to create assets for digital and print including art direction of our email marketing, organic & paid social, print products, and web banners.
MISSION STATEMENT
“We create simple, innovative products that help turn sleepless hours into peaceful nights.”
BassiNest 3.0 Connected Launch & Campaign
HALO BassiNest Connected Swivel Sleeper 3.0 combines HALO’s beloved signature features with cutting-edge AutoSoothe™ technology, automatically responding to your baby’s cries and helping to soothe them back to sleep.
Designed all assets across email, video, paid social, and PDP pages. Art direction for email, social.
BTS Content
Concepted, shot, and edited BTS content across paid ads and organic social
Email Slices
Website
Crib Launch Campaign
The HALO Breathable Crib is the next evolution in breathable sleep innovation, designed for your little one, and your home.
Strategic, cross-functional launch: Thoughtfully crafted positioning as a premium, long-term investment
Designed all assets across email, video, paid social, and PDP pages. Art direction for email, social, Amazon A+ content.
Teaser
Teaser achieved a 25% open rate, outperforming industry benchmarks (20–23%) through strategic subject line testing and audience targeting.
PDP Images
HALO x Baby Merlin Sleepsuit Launch Campaign
Designed for smoother transitions and sweeter dreams , the HALO® Baby Merlin’s Magic Sleepsuit® helps babies move out of swaddling with comfort and security.
Post-acquisition relaunch: reintroduced Baby Merlin’s Magic Sleepsuit® under HALO®, refining messaging, creative, and positioning to fit the brand’s premium sleepwear lineup.
Designed all assets across email, video, paid social, and PDP pages. Art direction for email.
Paid Ads and Enhanced Images
Rebrand 2024
Partnered with Creative Director Lindsay Grodin to craft HALO’s recent rebrand, blending a fresh, modern
aesthetic that reflects the brand’s shift toward a more contemporary and tech-centered direction.
Email Marketing
REBRAND LAUNCH VIDEO
Internal Introduction for New Branding Reel: This reel was originally crafted as an internal introduction to our new branding. It has additionally been translated into Chinese and has been extensively featured across a wide range of marketing materials.
Social Media
Style Guide
Social KPI Reach + Engagement + Impressions
Data from 90 days after initial redesign and new social strategy
ACCOUNTS REACHED
1.1M
(+201%)
ACCOUNTS ENGAGED
37.9K
(+558%)
WEBSITE TAPS
