SYNOPSIS

Chef Matt Migs is a private chef based in New York whose personality is anything but traditional fine dining.

Chef Matt needed a brand identity and voice that could hold space in the culinary world without taking itself too seriously, something that felt refined, grounded, and polished without being stiff.

I developed a full brand identity system spanning two connected brands: Chef Matt (his personal brand as a chef and creative) and The Chef Matt Experience (his private dining service). Covering logo, color, typography, tone of voice, brand characteristics, and usage rules built to scale across digital, print, social, and in-person touchpoints.